Stylist Amy Farid fills us in on the style she created for Free People’s new Tressing Room, an online #shop for hair and beauty featuring Eva NYC styling tools.
What about Free People inspired you to create this look?
AF: I have been collaborating with Free People for over two years on photo shoots. I chose to do this style because I think it is inspired by the Free People woman. She is confident, happy, and naturally beautiful. She's not too fussy when it comes to hair, but she definitely likes a certain carefree and playful look— like braids and texture. In this video, I wanted to create a hairstyle that looked natural and undone.
Also, while we were shooting, we wanted her hair to look like it wasn’t done at all, however, we all know that does require work!
What is your top tip to achieve an at-home blowout?
AF: My top tip is to have a good blow dryer, brush, and styling products. Having the right tools makes all the difference!
What is your best piece of advice for those who are looking to switch up their hair look for 2014?
AF: My advice for change in the New Year is to take it easy! If you want to change up your look, but are hesitant to do so, I suggest a subtle change like bangs or bringing up the length of your hair by 3 inches for long hair. These changes are noticeable and it can prepare you for going really drastic because you are doing it in steps.
I'm also an advocate for just going there in the New Year and owning it! New year, new you! After all, hair grows back!