Breakage—it's one of the most frustrating hair concerns for damaged hair. Whether you’re dealing with split ends, snapping strands, or a noticeable lack of length, hair breakage can keep you from achieving your dream hair goals. But why does breakage happen, and more importantly, how can you stop it?  

Why Does Hair Break?  

Hair breakage can occur for many reasons, including: 

  • Heat Styling: Frequent use of hot tools like flat irons and curling wands can weaken your hair’s structure.
  • Chemical Treatments: Coloring, bleaching, and relaxing can cause bonds within your hair to break.
  • Over Washing: Stripping your hair of natural oils can leave it brittle and prone to snapping.
  • Environmental Stress: Sun exposure, pollution, and even hard water can take a toll on your strands. 

Meet the New Repair Ritual Strength Collection! 

Eva NYC's Repair Ritual Strength Collection

 

Damaged hair holding you back? Embrace the power of science & nature with our NEW Repair Ritual Strength Collection, an innovative bond repairing shampoo, conditioner, and treatment for healthy-looking hair with clinically proven stronger hair & damage protection*.   

Infused with science-backed bond technology, known to fortify weak hair bonds, red algae, a nutrient-rich ingredient known to aid in overall resilience, and bamboo, known to promote elasticity. This repairing shampoo, conditioner, and leave-in treatment system combines science and nature for hair that is strengthened from the first use. Rescue and repeat!   

Get to Know Repair Ritual Strength 

Eva NYC Model

 

An innovative take on bonding haircare, our Repair Ritual trio provides stronger hair, without over strengthening, meaning your hair will be left soft, strong, and full of life! Hair bonding refers to repairing products that have a specific technology that go beyond surface-level repair.

Our science-backed bond technology penetrates deep within hair to fortify weak hydrogen bonds and strengthen damaged hair at a molecular level. The collection strengthens hair and prevents future damage from heat, bleach, color, and chemical services. 

Gentle enough for daily use, these strengthening hair products are color-safe with clinically proven stronger hair & damage protection for the ultimate repairing routine.   

How to Repair Damaged, Brittle Hair

Eva NYC Model

 

If you struggle with damaged, brittle, rough hair with split ends, a repairing routine that works beyond the surface at the molecular level is the way to go! Our Repair Ritual collection is designed to repair strands and prevent against future breakage, for all hair types. If you’re looking for the best repair shampoo, conditioner, and treatment routine, follow these simple steps: 

  1. Wet hair, lather up with Repair Ritual Strength Shampoo, massage into hair and scalp, and rinse well. 

  1. After shampooing with Repair Ritual Strength Shampoo, massage Repair Ritual Strength Conditioner from mid-lengths to ends. Leave on for up to 3 minutes and rinse well.  

  1. Once out of the shower, on damp hair, work Damage Defender Strength Treatment from mid-lengths to ends. Comb through & style. 

The Results

86% agree that hair looks healthy** 

80% agree that hair feels less fragile** 

88% agree that hair feels soft**

Key Ingredients

 

Bond Technology: Science-backed bond technology that is clinically proven to penetrate deep within hair to fortify weak bonds and strengthen damaged hair at a molecular level.   

Red Algae: Known to aid in overall resilience. Red algae is one of the most resilient organisms on the planet and is also a nutrient-rich source of vitamins, minerals, and antioxidants. Responsibly sourced from Japan.   

Bamboo (featured in Damage Defender): Known to promote elasticity. Responsibly sourced bamboo supports strength and flexibility and can withstand extreme pressure and pull tension without breaking. 

Velvet Sage Fragrance

 

Mindfully made with our Velvet Sage fragrance for soothing self-care escape.   

The subtle sweetness of elderberry floats across zesty orange, elevated by the aromatic sophistication of sage. Balanced. Sultry. Rounding to a velvet landing of musk and sandalwood.  

Top: Grapefruit, Orange Zest, Orange Oil, Mandarin Oil, Sage  

Heart: Jasmine, Elderberry, Coconut, Rose  

Dry Down: Sandalwood, Vanilla, Musk 

A Repair Ritual For Stronger Hair

Whether you’re tired of managing rough, damaged hair, or just want to elevate your repairing routine, Repair Ritual Strength Collection will provide the next generation of bond repair, for hair that’s truly strong & full of life!  

*Tested as a system of with Repair Ritual Strength Shampoo, Conditioner, and Damage Defender Strength Treatment.  

*Tested as a system of with Repair Ritual Strength Shampoo, Conditioner, and Damage Defender Strength Treatment. Based on a consumer study of 51 participants.