The 411 On Our Eva NYC Brass to Sass Brunette Collection

Why should blondes have all the fun?  
 
Meet: Eva NYC’s Brass to Sass Brunette Collection. Whether your color is natural, highlighted, or dyed, this blue hued, shine-enhancing duo will leave you with rich, radiant brunette hair that’s shiny, soft, and multi-dimensional. 

What Does Blue Shampoo + Conditioner Do? What Is A Blue Leave-In Cream?

Just like the purple pigments in purple shampoo neutralize yellow brassy tones in blonde hair, the blue pigments in blue shampoo cancel out any undesirable red and orange brassy tones that brunettes often encounter. 

Our Brass to Sass Brunette shampoo and conditioner duo’s bright blue hue neutralizes brassy red + orange tones to bring out the deepest of brunette’s color — 93% of consumers even said that their hair looks like it was freshly colored after just one use!*  

Our newest Brass to Sass Brunette Leave-In Cream is a waterless cream that is clinically proven to moisturize hair for 24 hours and deliver 2X stronger hair, leaving locks ultra-soft while offering heat protection to protect and extend hair color.  

Who Should Use A Blue Haircare Treatment?

If you’re a color-treated brunette, it’s common to slowly see brassiness peek through after a few post-color washes. Blue-hued shampoos and conditioners deposit their rich pigments onto hair, counteracting any unwanted brassy tones that make an appearance.  

If you’re a natural brunette, you can also benefit from using a blue shampoo! It can enhance your virgin strands, making them appear shinier, richer, and adding some beautiful dimension. 

What Powers Our Blue Brunette Collection?

This duo is powered by a trio of ingredients that your hair will thank you for, which include: 
 
Blue Tansy, a sustainably sourced flower from Morocco that produces a natural blue oil when extracted. It's known for conditioning and combating dryness. 

Spirulina, which provides essential fatty acids, amino acids, and vitamins A & Beta-carotene to give hair a healthy look + feel.​ 

Juniper Berry, a potent ingredient that contains high levels of antioxidants to fight free radicals. 
 
It’s also certified vegan and cruelty-free, nutrient-rich, free of sulfates and silicones, and ultra-moisturizing to keep hair feeling touch-ably soft. Plus, its packaged in 100% recyclable, forever aluminum! 

How Do You Use Our Blue Blue Shampoo + Conditioner + Leave-In Cream?

Our blue toning shampoo and conditioner duo are a match made in brass-fighting heaven. To get the best effect, we recommend taking the following steps: 
 
Step One: Begin by gently massaging Brass to Sass Brunette Shampoo on wet hair, working it into a thick, luxurious lather and letting it saturate your strands. Rinse thoroughly and marvel at the beautiful blue pigments that wash cleanly down the drain! 
 
Pro tip: when you use shampoo that has rich pigments in its formula, it’s a good idea to apply the product from root to tip to ensure even distribution and toning. 
 
Step Two: After rinsing out our blue shampoo, for extra moisturizing and toning benefits, follow up with our Brass to Sass Brunette Conditioner! Apply to freshly cleansed hair, gently massaging it evenly throughout your strands. Leave it on for 2-3 minutes, rinse thoroughly, and enjoy your newly refreshed brunette locks! 

Step Three: Once out of the shower, to enhance your natural, highlighted, or dyed hair, apply a pea-sized amount of our Brass to Sass Brunette Leave-In Cream on damp hair before styling, or on dry hair to tame flyaways and refresh dry ends.  

 
If you’re ready for rich, radiant brunette hair then this collection will give you the salon-fresh color you’ve been dreaming of! Plus, it will allow you to extend the time between color sessions and save you some extra coins! Cheers to another good hair day, every day!