Whether you have natural, highlighted or dyed blonde hair, trust us when we say that you need this ultra-violet pigmented purple shampoo and conditioner in your life.
Blonde hair has always been the most difficult shade to maintain, they require some serious upkeep to stay bright and free of brassiness.
Thinking about that color wheel from art class is super helpful when discussing the why’s and how’s of color care. The color purple happens to sit directly across from yellow on the color wheel, meaning that when the two colors are mixed, they cancel each other out.
Blonde hair turns brassy because it basically soaks up everything. From the minerals in your shower water, to the constant battle against air pollutants, and any products you may put in it — we really should give blondes more credit, they’re out here fighting a never-ending war against brass.
In this case, the ultra-violet pigments in purple shampoo and conditioner neutralize all those yellow brassy tones on blonde and brassy gray hair.
Whether your blonde strands were born in a salon or grew naturally from your scalp, purple shampoo and conditioners are best for those with lighter strands.
You can use purple shampoo on gray hair or even platinum locks.
If you’re a brunette looking to cancel out red and orange brassy tones, it’s best for you to use blue shampoo and conditioner since purple products are best suited to neutralize yellow brassy tones.
The frequency that you use purple shampoo and conditioner depends on a multitude of things because no two blondes are exactly alike! Depending on your level of brassiness, most blondes love using Eva NYC’s Tone It Down Purple Shampoo + Conditioner anywhere from 1-3 times a week.
Using products like shampoo and conditioner with purple undertones are a great at-home solution to tone and combat yellow brassy tones in blonde hair. Much like the color correctors you might use in your makeup routine, purple shampoo and purple conditioner neutralize the orange and yellow tones that cause these unwanted shades.
Our Tone It Down Blonde Shampoo + Conditioner uses richly hued ultra-violet pigments that neutralize those pesky, yellow brassy tones on ALL hair types, leaving strands a radiant, cool toned blonde (or gray) hair that's bright, shiny, and soft — whether your color is natural, highlighted, or dyed!
Our Bye Bye Brass Toning Hair Mask, formally known as Town It Down Blonde Toning Mask is infused with ultra-violet pigment, known to tone, and wild cherry bark, known to moisturize, to remove brassy tones and soften hair.
To really kick brass to the curb, our purple hued shampoo and conditioner are powered by a trio of hero ingredients that will take your blonde to the next level.
They include:
Wild Cherry Bark, which contains high levels of antioxidants to help deeply condition for a smooth and silky feel.
As if this duo of ingredients wasn’t hardworking enough, both formulas are certified vegan and cruelty-free, jam packed with nutrients and free of harsh chemicals like sulfates, parabens, and phthalates.
To achieve a blonde that everyone will envy, we recommend taking the following steps:
Step One: Begin by gently massaging Tone It Down Blonde Shampoo on wet hair, working it into a thick, luxurious lather and letting it saturate your strands. Rinse thoroughly, making sure to evenly distribute the product throughout your hair.
Pro tip: when you use shampoo that has rich pigments in its formula, it’s a good idea to apply the product from root to tip to ensure even distribution and toning.
Step Two: After rinsing out our purple shampoo, for extra moisturizing and toning benefits, follow up with our Tone It Down Blonde Conditioner. Apply to freshly cleansed hair, gently massaging it from root to tip. Leave it on for 2-3 minutes, rinse thoroughly, and enjoy your salon-fresh blonde!
Step Three: Use Bye Bye Brass Toning Mask on damp hair once a week, in place of your conditioner, or as needed depending on toning desirability. Leave on for 3-5 minutes and rinse thoroughly.