Eva NYC x Tinashe limited edition Mane Magic 10-in-1 Primer

For Eva NYC’s 10th birthday, we partnered with Grammy award-winning artist Tinashe to drop a limited-edition version of her favorite Eva NYC product, Mane Magic 10-in-1 Primer, which gives you 10 magical benefits in just one bottle! Tinashe is a multifaceted artist and icon – singer, dancer, producer – she does it all!

Her beauty and style are effortless, and she makes it look easy – just like Eva NYC’s iconic Mane Magic 10-in-1 Primer. Mane Magic 10-in-1 Primer simplifies your styling routine with 10 magical benefits in just one bottle. When two icons come together, we can make magic happen.

Tinashe tested and approved, what’s stopping you from achieving hair perfection?

We sat down with the it-girl to talk all things hair!

Why did you choose Eva NYC Mane Magic 10-In-1 Primer?

“I love Mane Magic 10-in-1 Primer because I’m always constantly switching up my hairstyles. Mane Magic 10-in-1 Primer really makes sure that I don’t have to worry about frizz, I don’t have to worry about damage, and it makes it really easy to transition between different styles!”

Tinashe holding Mane Magic 10-in-1 Primer

What inspired your packaging design?

“When working with Eva NYC on the design for my limited-edition Mane Magic 10-in-1 Primer, I was excited to add a gold element and texture into the packaging. I’m really drawn to metallics, whether it’s my nails, or makeup, or especially for my outfits when I’m on stage because it’s always a fun and easy way to add a pop or a bold touch.”

What drew you to Eva NYC?

“I’m so excited to partner with Eva NYC for my first-ever product collaboration! I always love getting to be a part of the creative process, sharing my mood boards and ideas, and being hands on with the team to bring my vision to life. I’m constantly playing with my look, switching up my hairstyle so I need products that will protect my hair from frizz and damage. I love that I can use clean ingredients while protecting my hair, and also that the packaging is sustainable. Ultimately the collab felt like the perfect fit!”

What does a “good hair day” mean to you?

“A good hair day is when I can be relaxed and surrender to the moment. When I'm insecure about a hairstyle, I will touch it a lot, fix it, check the mirror. But on a good hair day, I don't worry about frizz or flyaways, wind or sweat. I have the confidence that it is always going to fall into place.”