Just like our skin, our hair experiences a lot of stress – we put it through strains like heat styling, product build up and chemical coloring, causing damage, breakage and dryness. We should be mindful to give our hair that extra TLC like we would do with our skin!  

Enter: hair masks. It’s like a face mask for your hair and acts as a deep conditioning treatment made with nourishing ingredients like natural oils and butters at a higher concentration than conditioners. Hair masks are best used for hydrating, repairing and strengthening dull, damaged hair. Here’s a quick breakdown of all its benefits: 

Hydrates + Deep Conditions - The use of natural oils (for example: sunflower, argan, coconut) are rich in vitamins to deliver soft, smooth, shiny, healthy-looking hair. That extra level of concentration works to provide essential moisture to strands and tame frizz. 

Repairs + Strengthens - Any breakage, damage or split ends you may experience can benefit from hair masks because they contain restorative ingredients (like plant or wheat protein) and work from the inside out to leave hair more resilient.  

How to Use a Hair Mask

Here’s a step-by-step on how to use hair masks. 

Step 1: Apply to wet hair 

After washing and rinsing your hair with shampoo, apply a generous amount to the hair. 

Step 2: Spread evenly throughout hair 

Distribute the hair mask on your mid-lengths to ends and massage thoroughly on particularly damaged areas. Use your hands or a comb to ensure your hair is evenly covered. 

Step 3: Wait! 

Leave on hair for 2-5 minutes unless otherwise specified. In the meantime, unwind and let the mask work its magic! 

Step 4: Rinse and Style 

Be sure to rinse out hair thoroughly before drying. Style as desired! 

How to Use a Hair Mask - Applying Hair Mask on Hair

Frequently Asked Questions: 

How often should you do a hair mask? Depending on your hair’s needs, you can use a hair mask 1-3 times a week. Generally, you should use a deep conditioning, moisturizing treatment at least once a week, but if your hair is more dry or damaged than usual, increase to 2-3 times a week.  

Do you use conditioner after a hair mask? Traditional conditioners are meant for daily use following a shampoo. Hair masks are similar to conditioners but are more concentrated and focused on providing restorative care for those extra strengthening and sustaining benefits. While both conditioners and hair masks are recommended to use in your hair routine for healthy hair, you should replace your conditioner with the hair mask 1-3 times a week rather than using one after the other in a single wash.  


How long should you leave a hair mask in? You should leave in a moisturizing hair mask for at least 3-5 minutes, but depending on the type of mask and your hair’s needs, you may leave it on longer for anywhere between 10-15 minutes. Be mindful to not leave a hair mask on damp hair for too much longer than instructed use as it can cause hair to become too moisturized and prone to breakage.   

Can you leave a hair mask in overnight? Yes! If you’re working with hair that’s already dry, you can leave in a hair mask overnight.  

Introducing Eva NYC's Deep Conditioning Hair Mask

Enter our Therapy Session Deep Conditioning Hair Mask, your new hair hero, clinically proven to repair and restore strength to even the most damaged locks. 

Our Therapy Session Deep Conditioning Hair Mask contains a rich, creamy texture that melts into your hair while melting your troubles away. This rich, luxurious hair mask is infused with jojoba oil, known for its nourishing properties, and vitamin B5 to deeply hydrate your hair. Together, these powerhouse ingredients melt into dry, damaged hair to deeply condition and provide fortified strength and smoothness.  

Model holding Therapy Session Deep Conditioning Hair Mask

Whether you’re looking to strengthen weak strands, tame frizz, or simply indulge in a self-care moment, this hair mask has your covered. It’s key benefits include -  

  • Deep Conditions - Delivering intense hydration and nutrients where your strands need it most.
  • Strengthens - Reinforces hair to prevent future breakage.
  • Smooths and Softens - Leaves hair silky, manageable, and ready for your next style.  

Apply to damp hair and leave Therapy Session Deep Conditioning Hair Mask in for 2-5 minutes as you begin to relax and unwind into your ultimate self-care routine! Don’t forget to rinse!

For even more nourishment, simplify your styling routine with a hair primer to give your hair a daily dose of vitamins and nutrients. Complete your hair routine with a bonding shampoo, conditioner and leave-in treatment, for hair that is resilient and strong.    

A Hair Mask for More Shine

Before and After Using Glass hair Shine Hair Mask


Who doesn’t want hair that’s smooth, sleek, and shines like glass? With our Glass Hair Shine Hair Mask, formally known as Mane Magic 10-in-1 Shine Mask, you can turn that dream into reality. This velvety hair mask is the key to reducing frizz while delivering glassy, mirror-like shine. 

 Infused with argan oil, known to smooth, and neem oil, known to enhance shine, this hair mask works wonders on dull, lackluster hair.  

Use this mask 2-3 times a week or as a daily shine treatment to achieve super smooth locks. Leave on for 3-5 minutes and rinse thoroughly. Filled with powerful ingredients, watch your hair reach its ultimate shine!

A Hair Mask For Blondes 

Before and After Using Bye Bye brass Toning Hair Mask

Our Bye Bye Brass Toning Hair Mask, formally known as Tone It Down Blonde Toning Mask is a violet-pigmented toning mask that neutralizes brassy yellow tones, brightens, and deeply conditions. It will leave your hair bright, shiny, hydrated and ultra-soft.

This purple hair mask is the perfect treatment to extend time between hair color touch-ups, enhancing color, while toning, brightening and hydrating for salon-fresh blonde, every time. Infused with ultra violet pigment, known to tone, and wild cherry bark, known to moisturize, this rich mask is perfect for all hair types of blonde and gray hair – highlighted, natural or dyed!

Use on damp hair once a week, or as needed depending on toning desirability. Leave on for 3-5 minutes and rinse thoroughly. We recommend using Bye Bye Brass Toning Hair Mask weekly, or as needed based on your hair's condition.  

A Hair Mask for More Volume

A Hair Mask for Moe Volume

Ready for lift off? Meet our Full Blast Volumizing Hair Mask , formally known as Lift Off Volumizing Hair Mask. It’s time to pump up the volume with this lightweight, deep conditioning mask that will leave even the finest of hair thicker-looking, detangled and soft as a cloud.  

Infused with: 
Linden Bud - Handpicked from trees grown in Turkey and rich in nutrients like flavonoids and amino acids, Linden Bud helps moisturize and forms a protective layer to give the hair a more voluminous appearance. 

Wild Berries - A combination of three antioxidant-packed Australian wild berries that help combat hair damage and can give short and long-term hydration. 

This lightweight formula adds body and softness. Use on damp hair weekly and leave on for 5-10 minutes and rinse thoroughly. Turn the volume all the way up.