What Is A Hair Mask & How To Use A Hair Mask

Just like your skin thrives with a little extra TLC, your hair does too. Between heat styling, bleaching, coloring, chemical treatments, and environmental stressors like dry or cold climates, hair can easily become dry, dull, or damaged over time. Your strands can benefit from regular intensive treatments that go further than your daily conditioner.

Enter: hair masks. Think of them as face masks for your hair, powerful treatments designed to deliver deeper nourishment than your everyday conditioner.

There are a variety of different hair masks available that target specific hair types and concerns. From hydrating hair masks that restore hydration to deep conditioning masks that help provide fortified strength and smoothness, adding a hair mask to your weekly routine can make all the difference.

How to Use a Hair Mask

Here’s a step-by-step on how to use hair masks.

Step 1: Apply to wet hair

After washing and rinsing your hair with shampoo, apply to mid-lengths and ends. Use an amount that works best for your hair type, density and length.

Step 2: Spread evenly throughout mid-lengths and ends

Distribute evenly though hair, using your fingers or a comb to ensure strands are evenly covered.

Step 3: Wait!

Leave on hair for 2-5 minutes unless otherwise specified. In the meantime, unwind and let the mask work its magic!

Step 4: Rinse and Style

Be sure to rinse out hair thoroughly before drying. Style as desired!

Frequently Asked Questions:

How often should you do a hair mask? Generally, you should use a hair mask at least once a week for best results.

Do you use conditioner after a hair mask? No, it is best to use a hair mask in place of conditioner. Hair masks offer extra conditioning vs. daily conditioners and therefore both are not needed together in a single wash. While both conditioners and hair masks are recommended for use in your hair routine, you should replace your conditioner with a hair mask at least once a week.

How long should you leave a hair mask in? You should leave in a moisturizing hair mask for at least 3-5 minutes, but depending on the type of mask and your hair’s needs, you may leave it on longer. Always read the mask's instructions for specific directions on how long to leave.

Can you leave a hair mask in overnight? Yes! If you’re working with hair that’s already dry, you can leave in a hair mask overnight.

A Hair Mask for Weightless Hydration

Hair Types: While thick, coarse hair types can enjoy this mask, due to it’s lightweight texture it is most ideal for fine to medium hair types.

Hair Concern: Dryness

IIntroducing H2-Whoa Hydra-Jelly Hair Mask. A new way to touch, see and feel hydration. Experience weightless hydration with this hair mask that has superior slip and an irresistible jelly texture. Clinically proven to restore hydration & prevent moisture loss, our new hair mask is formulated with your favorite ingredients found in skincare.

Infused with hyaluronic acid, known to lock in moisture, and squalane, known to protect your hair’s barrier, this hair mask works to seal in hydration to dry hair.

A Hair Mask for Strengthening & Deep Conditioning

Model holding Therapy Session Deep Conditioning Hair Mask

Hair Types: All hair types

Hair Concern: Damage

Meet your new hair hero, clinically proven to repair and restore strength to even the most damaged locks.

Our Therapy Session Deep Conditioning Hair Mask contains a rich, creamy texture that melts into your hair while melting your troubles away. This rich, luxurious hair mask is back with vegan (plant) protein, known to deeply condition, and argan and jojoba oils, known to nourish. This mask melts into dry, damaged hair to deeply condition and provide fortified strength and smoothness.

Before & After Using Therapy Session Deep Conditioning Hair Mask

Whether you’re looking to strengthen weak strands, tame frizz, or simply indulge in a self-care moment, this hair mask has your covered. Its key benefits include:

Deep Conditioning & Smoothing: Leaves dry, damaged hair feeling soft and looking smooth.
Strengthening: Clinically proven to repair hair's strength.

Apply to damp hair and leave Therapy Session Deep Conditioning Hair Mask in for 2-5 minutes as you begin to relax and unwind into your ultimate self-care routine! Don’t forget to rinse!

For even more nourishment, simplify your styling routine with a hair primer that cuts drying time while detangling and softening. Complete your hair routine with a strength shampoo, conditioner and leave-in treatment, for hair that is resilient and strong.

A Hair Mask for Frizz Control & Shine

Hair Types: All hair types

Hair Concern: Frizz

Who doesn’t want hair that’s smooth, sleek, and shines like glass? With our Glass Hair Shine Hair Mask, formally known as Mane Magic 10-in-1 Shine Mask, you can turn that dream into reality. This velvety hair mask is the key to reducing frizz while delivering glassy, mirror-like shine.

Infused with argan oil, known to smooth, and neem oil, known to enhance shine, this hair mask works wonders on dull, lackluster hair.

Before and After Using Glass hair Shine Hair Mask

Use this mask 2-3 times a week or as a daily shine treatment to achieve super smooth locks. Leave on for 3-5 minutes and rinse thoroughly. Filled with powerful ingredients, watch your hair reach its ultimate shine!

A Hair Mask For Volume & Body

Hair Types: Fine to medium hair types

Hair Concern: Lack of volume

Ready for lift off? Meet our Full Blast Volumizing Hair Mask , formally known as Lift Off Volumizing Hair Mask. It’s time to pump up the volume with this lightweight, volumizing mask that will leave even the finest of hair thicker-looking, detangled and soft as a cloud.

Infused with linden bud, known to support volume, and wild berries, rich in antioxidants, this volumizing hair mask deeply moisturizes your strands.

Before and After using Eva NYC's Volume Hair Mask

This lightweight formula adds body and softness. Use on damp hair weekly and leave on for 5-10 minutes and rinse thoroughly. Turn the volume all the way up. Learn more about our collection of hair volume products.

A Hair Mask for Toning

Hair Types: Blonde, highlighted, or gray hair

Hair Concern: Brassiness

Our Bye Bye Brass Toning Hair Mask, formally known as Tone It Down Blonde Toning Mask is a violet-pigmented toning mask that neutralizes brassy yellow tones, brightens, and deeply conditions. It will leave your hair bright, shiny, hydrated and soft.

This purple hair mask is the perfect treatment to extend time between hair color touch-ups, enhancing color, while toning, brightening and hydrating for salon-fresh blonde, every time.

Infused with ultra violet pigment, known to tone, and wild cherry bark, known to moisturize, this rich mask is perfect for all hair types of blonde and gray hair – highlighted, natural or dyed!

Before and After Using Bye Bye brass Toning Hair Mask

Use on damp hair once a week, or as needed depending on toning desirability. Leave on for 3-5 minutes and rinse thoroughly. We recommend using Bye Bye Brass Toning Hair Mask weekly, or as needed based on your hair's condition.