What to Buy From Forever 21's Riley Rose

By Alyssa Hardy

This week, take a break from shopping that Sephora sale in favor of filling your makeup kit at Forever21's new online store. You may remember that last year, the family that owns the company decided to take it a step further with their beauty-only store, Riley Rose. While the brick-and-mortar stores opened their doors in September, the site followed later — but its recent launch means it's now easier than ever to stock up on its highly Instagrammable offerings. The selection of products includes brands that are pretty tough to find elsewhere, from K-beauty faves like Cosrx and Holika Holika to niche lines like Lemonhead.LA. Below, see some of our faves worth checking out from their brand-new site.

EVA NYC Freshen Up Dry Shampoo, $12

This dry shampoo absorbs oils from unwashed hair and adds an additional boost of volume, which make it ideal for that third (or fourth!) day without washing your hair. Plus, the brightly colored bottle looks really cute on a shelf.

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