is this what it's like to be one
of the popular kids?

New Beauty calls out our Purse Perfect Hair Towelettes as one of the most popular hair products on social media! 

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Refinery 29's Benish Shah swears by
our Skip the spa thermal hair wrap!

South Asian women love beauty and skin care, but navigating the drugstore and department store aisles hasn't always been easy. Three South Asian beauty pros, varying in skin tones and hair textures, share the Ulta products they swear by.

 

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The summer party is over! Now it's time
to give your hair some needed R&R

We’re coming to the end of these sweet summer months, and if you’ve noticed that your hair has suffered from excess heat, chlorine damage, and constant outdoor shenanigans, then you aren’t alone. It's time to call...

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Get the voluminous curls
you've always dreamed of...

If you're in the market for a new curling iron, there is so much variety to choose from. Why choose when you can have everything you want in this Interchangeable Barrel Curler? shop now

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Nylon announces 2017 beauty awards
& Eva NYC wins "best curl cream!"

Nylon magazine announces their favorite beauty products of the year. Eva NYC's rock-a-wave curl cream earns a best in category award. Learn more about this product.
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Urban Outfitters visits Eva NYC
for an exclusive tour

Feminine and edgy. Playful and smart. Urban and Bohemian. Eva NYC represents the duality found in real women. We stand for a community that embraces a beauty lifestyle that is un-regimented, fun, and free. 

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