Use our thermal wrap to infuse 38 minerals of strength & hydration in hair. Follow up with our straightening brush for a smooth finish! Top off your look with reVive Light Therapy's UV-free treatment light and you will be the shining star at your holiday party. ✨💃
New Beauty calls out our Purse Perfect Hair Towelettes as one of the most popular hair products on social media!
South Asian women love beauty and skin care, but navigating the drugstore and department store aisles hasn't always been easy. Three South Asian beauty pros, varying in skin tones and hair textures, share the Ulta products they swear by.
We’re coming to the end of these sweet summer months, and if you’ve noticed that your hair has suffered from excess heat, chlorine damage, and constant outdoor shenanigans, then you aren’t alone. It's time to call...