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"It takes a Goldilocks dry shampoo—one that's not too powdery, too sticky, or too fine—to leave my hair the way I want it, grease-free but silky and soft. Thankfully I found it in this pretty little can."   —Lindsay Schallon, senior beauty editor



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is this what it's like to be one
of the popular kids?

New Beauty calls out our Purse Perfect Hair Towelettes as one of the most popular hair products on social media! 

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Refinery 29's Benish Shah swears by
our Skip the spa thermal hair wrap!

South Asian women love beauty and skin care, but navigating the drugstore and department store aisles hasn't always been easy. Three South Asian beauty pros, varying in skin tones and hair textures, share the Ulta products they swear by.

 

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The summer party is over! Now it's time
to give your hair some needed R&R

We’re coming to the end of these sweet summer months, and if you’ve noticed that your hair has suffered from excess heat, chlorine damage, and constant outdoor shenanigans, then you aren’t alone. It's time to call...

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