tone it down! blonde shampoo

tone it down! blonde shampoo

tone it down!
blonde shampoo

$12 (4 installments of $3.00 USD) by

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this nutrient-rich shampoo brings blonde back to life by neutralizing brassy tones and increasing moisture and shine. it's time to kick some serious brass!

hair is left bright, shiny and soft.

free from sulfates, parabens, phthalates, mineral oil and gluten & cruelty free.

Choose a Size:

tone • soften • neutralize brass

Uses an ultra-violet formula to neutralize brassy tones and increase moisture and shine with Wild Cherry Bark Extract. 

How To

Apply to wet hair and massage gently into a thick lather. Rinse thoroughly.


For enhanced platinum perfection, use with tone it down! blonde conditioner.


Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina Bark Extract, Sodium Methyl Cocoyl Taurate, Glycerin, Glycol Stearate, Fragarnce/Parfum, Propylene Glycol, Glycol Distearate, Hydrolyzed Keratin, Gylcol, Cocoyl Hydroxyethyl Imidazoline, PEG-150 Stearate, PEG-150 Distearate, Stearic Acid, Polyquaternium-10, PEG-12 Dimethicone, Sodium Chloride, Phenoxyethanol, Sodium Glycolate, Citric Acid, Disodium EDTA, Propylene Glycol, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730)