tone it down
blonde leave-in cream
$13
tone it down
blonde shampoo
$13
tone it down
blonde conditioner
$13
tone it down
blonde collection set
$25
tone it down
blonde collection set
$36

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

Phthalate-Free

Recyclable*

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

Phthalate-Free

Recyclable*

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

Phthalate-Free

Recyclable*

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

Phthalate-Free

Recyclable*

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

GMO-FREE

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after

Tone It Down

Blonde Shampoo

"Silky smooth hair that stays ashy blonde - no other product line does it better. And the price is well below anything else a hairdresser has ever recommended. Perfection!"

- JANICE P.
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after

Tone It Down

Blonde Conditioner

"I love this conditioner! Works even better when paired with the shampoo. It tones down any brassiness and keeps my blonde looking "salon fresh". My husband loves the way my hair smells too!"

- JULIE B.
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after

Tone It Down

Blonde Leave-In Cream

"The PERFECT addition to my Eva NYC purple shampoo and conditioner set. This works so well, doesn’t make my hair greasy, and gives the perfect shine. I think this cream works so well. My hair is combination/oily. Definitely a fan!"

- LAURIE
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WILD CHERRY BARK
ULTRA-VIOLET
PIGMENTS
GINGER ROOT
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INGREDIENTS

Wild Cherry Bark, Ultra-Violet Pigments + Ginger Root Extract

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WILD CHERRY BARK contains high levels of antioxidants to help deeply condition for a smooth and silky feel.
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ULTRA-VIOLET PIGMENTS neutralize and cool down yellow brassy tones.
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GINGER ROOT EXTRACT has stimulating properties that work to energize, and polysaccharides and amino acids that help moisturize. ​
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Fragrance

Blue Ginger

Includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk, and Moroccan Spice. An invigorating, warm scent overall.
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white rose blue ginger turmeric cedarwood moroccan spice black pepper fig coconut musk bergamot mandarin cardamom