tone it down!
blonde shampoo

tone • soften • neutralize brass

tone it down! blonde shampoo uses an ultra-violet formula to neutralize brassy tones and increase moisture and shine with Wild Cherry Bark Extract. This nutrient-rich shampoo brings blonde back to life, time to kick some serious brass!

Hair is left bright, shiny and soft.

Choose a Size:

How To

Apply to wet hair and massage gently into a thick lather. Rinse thoroughly.

Tips

For enhanced platinum perfection, use with tone it down! blonde conditioner.

Ingredients

Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina Bark Extract, Sodium Methyl Cocoyl Taurate, Glycerin, Glycol Stearate, Fragarnce/Parfum, Propylene Glycol, Glycol Distearate, Hydrolyzed Keratin, Gylcol, Cocoyl Hydroxyethyl Imidazoline, PEG-150 Stearate, PEG-150 Distearate, Stearic Acid, Polyquaternium-10, PEG-12 Dimethicone, Sodium Chloride, Phenoxyethanol, Sodium Glycolate, Citric Acid, Disodium EDTA, Propylene Glycol, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730)

      
tone it down!

blonde conditioner

tone it down!

blonde leave-in foam

healthy heat

blowout brush