Eva NYC represents the duality found in real women. We stand for a community that embraces a (beauty) lifestyle that is un-regimented, fun and free. 

Born in Brooklyn in 2012, Eva NYC is a professional quality brand of seriously hard-hitting styling tools and hair care. We use advanced technologies and ingredients to promote stronger, healthier (and trend slaying) hair.

Girl power and world domination, one strand at a time!

Eva NYC’s core hair care range combines Argan oil with the breakthrough strengthening complex, Keravis™ to drastically improve the health of hair. Argan oil nourishes, protects and repairs with Vitamins A & E, while Keravis™ protein complex is scientifically proven to dramatically increase strength and flexibility.

Combined with innovative styling and treatment products, Eva NYC offers a complete collection of professional quality hair care designed to transform and empower every woman.

Keravis™ protein complex

scientifically proven to dramatically increase strength and flexibility of hair

Argan oil

rich source of antioxidants, fatty acids and vitamins A & E to nourish and protect hair

other premium ingredients

omegas 3, 6 & 9

fatty acids that nourish and strengthen

vitamin C

antioxidant that repairs and enhances shine

natural rice starch

gentle alternative to talc or aluminum - no white residue


natural mineral that adds buildable texture - no salt

Our mission is to promote healthy heat styling by using the latest technologies that are gentle on hair and get professional results.

Eva NYC’s complete collection of styling tools harness far-infrared and negative ion technologies by incorporating ceramic, tourmaline and titanium components.

Inspired by NYC trends, Eva NYC introduces seasonal products and designs to keep your hair routine in the fashion game and empower every woman.

100% ceramic plates

ceramic components are gentle on hair and distribute even heat

tourmaline gemstone

semi-precious gem that is a natural source of far-infrared heat and negative ions

far-infrared heat

heats from the inside out and minimizes damage

negative ions

neutralize positive ions to lock in moisture and eliminate frizz