#helloimeva

We’re a brand of beauty lovers in Brooklyn, New York with wild imaginations and an obsession with hair.

#helloimeva

We’re a brand of beauty lovers in Brooklyn, New York with wild imaginations and an obsession with hair.

We make products and tools that we love to use and share

All made with powerful ingredients and innovative technologies, that deliver seriously proven results.

We make products and tools that we love to use and share

All made with powerful ingredients and innovative technologies, that deliver seriously proven results

We want to be kind

To the planet, animals, and each other. We are a 100% cruelty-free brand, completely free from parabens and phthalates and fully recyclable.

We want to be kind

To the planet, animals, and each other. We are a 100% cruelty-free brand, completely free from parabens and phthalates and fully recyclable.

Hair can be hard, but we're here to make it fun.

Our line is made to be mixed, matched and played with until you create any look you've dreamt up from busy mornings (hello dry shampoo), late nights, and everything in-between - we've got your back (and hair).

Hair can be hard, but we're here to make it fun.

We won't promise that our products will solve all your problems, but they will give you...

A good hair day

every day

Cruelty-Free

Vegan*

Sulfate-Free*

Paraben-Free

Phthalate-Free

Recyclable*

Cruelty-Free

Vegan*

Sulfate-Free*

Paraben-Free

Cruelty-Free

Vegan*

Sulfate-Free*

Paraben-Free

Phthalate-Free

Recyclable*

Cruelty-Free

Vegan*

Sulfate-Free*

Paraben-Free

Cruelty-Free

Vegan*

Sulfate-Free*

Paraben-Free

Phthalate-Free

Recyclable*

Cruelty-Free

Vegan*

Sulfate-Free*

Paraben-Free

Cruelty-Free

Vegan*

Sulfate-Free*

Paraben-Free

Phthalate-Free

Recyclable*

Cruelty-Free

Vegan*

Sulfate-Free*

Paraben-Free

#helloimeva

#helloimeva

We make products and tools that we love to use and share

We make products and tools that we love to use and share

We want to be kind

We want to be kind

Hair can be hard, but we're here to make it fun.

Hair can be hard, but we're here to make it fun.

A good hair day every day

A good hair day

every day