Tone It Down Blonde Collection

The Eva NYC Tone It Down Blonde Collection features the best hair products to help tone, eliminate brassiness and refresh your blonde with vibrant purple pigments.

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ABOUT THE COLLECTION

TESTIMONIALS

INGREDIENTS

FRAGRANCE

Tone It Down Blonde Collection

The Eva NYC Tone It Down Blonde Collection features the best hair products to help tone, eliminate brassiness and refresh your blonde with vibrant purple pigments.

SHOP ABOUT THE COLLECTION TESTIMONIALS INGREDIENTS FRAGRANCE

tone it down

blonde toning mask

$16

8.4 fl oz

tone it down

blonde collection set

$60 $51

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Tone It Down

Blonde Duo Set

$28 $26

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tone it down

blonde shampoo

$14 - $27

8.8 oz

33.8 oz

tone it down

blonde conditioner

$14

8.8 oz

tone it down

blonde leave-in cream

$16

5.4 oz

Tones Brightens Softens Moisturizes

Time to kick some
serious brass!

This purple toning collection delivers radiant, cool-toned blonde hair that's bright, shiny, and soft. Its ultra-violet pigments neutralize yellow brassy tones on all hair types, for salon-fresh blonde, every time.

Plus, the NEW Tone It Down Blonde Toning Mask is clinically proven to instantly repair hair and deliver 5X the moisture, just after 1 use!

The Tone It Down Blonde collection is certified cruelty-free + vegan, and free of sulfates, parabens, phthalates, and silicones.

Our packaging is made from 100% recyclable aluminum. Simply add your empties to your curbside bin, and they can continue to be recycled, forever.

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

Phthalate-Free

Recyclable*

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

Phthalate-Free

Recyclable*

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

Phthalate-Free

Recyclable*

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

Phthalate-Free

Recyclable*

GMO-FREE

Cruelty-Free

Vegan

Sulfate-Free

Paraben-Free

GMO-FREE

before

after

Tone It Down

Blonde Toning Mask

"As a blonde my hair can turn brassy and not look as vibrant as it once did but this mask has helped revive my blonde hair! My blonde is brighter and looks freshly done thanks to this hair mask!"

- SUSRAY

before

after

Tone It Down

Blonde Shampoo

"Silky smooth hair that stays ashy blonde - no other product line does it better. And the price is well below anything else a hairdresser has ever recommended. Perfection!"

- JANICE P.

before

after

Tone It Down

Blonde Conditioner

"I love this conditioner! Works even better when paired with the shampoo. It tones down any brassiness and keeps my blonde looking "salon fresh". My husband loves the way my hair smells too!"

- JULIE B.

WILD CHERRY BARK

ULTRA-VIOLET
PIGMENTS

GINGER ROOT

INGREDIENTS

Wild Cherry Bark, Ultra-Violet Pigments + Ginger Root Extract

WILD CHERRY BARK contains high levels of antioxidants to help deeply condition for a smooth and silky feel.

ULTRA-VIOLET PIGMENTS neutralize and cool down yellow brassy tones.

GINGER ROOT EXTRACT has stimulating properties that work to energize, and polysaccharides and amino acids that help moisturize.