Tone it Down

Blonde Shampoo

$14.00

Clinically proven to neutralize brass* 

 

Infused with ultra violet pigment, known to tone, this gentle, cleansing formula delivers salon-fresh results to blonde hair. Brassy tones are removed for perfectly bright, cool-toned hair that’s shiny and soft. Set the tone for beautifully blonde hair. 

 

*Clinically tested as a system with Tone it Down Blonde Conditioner.  

Key Benefits

  • Toning
  • Brightens
  • Softens
  • Infused with Ultra Violet Pigment, known to tone 
  • This gentle, cleansing formula delivers salon-fresh results to blonde hair 
  • Luminous, lush shampoo  

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl CocoylTaurate, Polyquaternium-10,   Polysorbate 20, PEG-12 Dimethicone, PEG-150 Distearate, Sodium Phytate, Dehydroacetic Acid, Propylene Glycol, Benzyl Alcohol, Citric Acid, Fragrance , Ext. Violet 2 (CI 60730)

Gingerly Fragrance  
Top: Freesia, Plum  
Heart: White Rose, Turmeric, Black Pepper, Blue Ginger  
Dry Down: Coconut, Cedarwood, Musk, Moroccan Spice 


Delicate white rose petals illuminated by golden light unearth notes of ginger and a delightful spice. Grounded. Centered. Tumbling to a sweet, petaled landing of musk.

Bottle made with 50% recycled materials and are curbside recyclable. Throw empty bottles and caps in your recycling bin.

Frequently Asked Questions

Feel free to use Tone it Down Blonde Shampoo whenever you notice your hair is lacking luster and needs a refresher. We recommend once to twice a week, or whenever your hair looks dull and yellow tones start to appear, to achieve optimal results.

No, we do not recommend using our Tone it Down Blonde Shampoo every day. Daily use may remove too much yellow, resulting in hair that appears darker, and can also lead to brittleness from over-manipulation. For the best balance of moisture and brightness, we suggest using it once or twice a week.

Apply shampoo to your hair and massage into hair and scalp for 1 to 3 minutes to neutralize yellow tones and refresh cool tones, then rinse thoroughly.

Yes, purple shampoo is known to also aid in neutralizing brassy tones in gray hair, for a more cool-toned appearance. Purple shampoo can be used on brown hair that has blonde highlights or balayage to maintain brightness.