Privacy Collection

List of information we collect / Varying times, depending on why you provided it
If you	We Collect Your Personal Data	We Keep It
Visit our website	Automatically collected data, such as: IP address Device and browser information Statistics about your online browsing and search history based on tracking technologies	We keep it indefinitely, unless requested to be removed.
Chat with us, call us or leave a message	Audio, written, or electronic information, like sound recordings of your messages Content of our interactions with you	We keep it indefinitely, unless requested to be removed.
Inquire about or buy a product RSVP to an event Sign up to receive information	Name Contact information Your interests in products and events Content of our interactions with you	We keep it indefinitely, unless requested to be removed.
Set up an account	Identifiers, like name and IP address Contact information Log-in information to access your account, such as username and password Date of birth Payment information, including credit card or banking information Interests Content of our interactions with you Sensitive Personal Information, including gender, religious affiliation, race/ethnicity, and certain health information	The duration of our relationship
Make a product complaint	Sensitive Personal Information, including gender and certain health information	6 years
Visit our offices or other premises	Photographs, name and time of entry and exit of the building on our office premises.	1 year

List of purposes
If You	We Use Your Personal Data To
Visit our website	offer you access to and secure our digital properties from harm, including monitoring of your use design and arrange the Site in the most user-friendly manner use third party services, such as Google Analytics, that collect, monitor, and analyze Log Data to market to you and provide you with a personalized experience protect the interests of amika, its customers, guests, employees, and others offer you products, services, or events of interest add you to email or text message marketing if you opt-in provide information that you request, including product referrals monitor and train to ensure quality customer service
Chat with or call us
Inquire about our products or events
Sign up to get information
RSVP to an event
Buy products	register your online account fulfill your product or service needs maintain our own accounts for billing and services offer you access to and secure our physical and digital properties from harm, including audio and video recording you within our premises and monitoring our networks monitor the safety of our products comply with our legal obligations, including reporting to FDA conduct our business more effectively and efficiently protect the interests of amika, its customers, guests, employees, and others administer other internal business activities foster and maintain a safe and welcoming environment to best serve our customers, employees, and guests
Set up an account
Make a product complaint
Visit our offices or other premises

Privacy rights detailed information

As a resident of a state with a comprehensive privacy law, you have the following rights:

Access: You have the right to access a copy of your Personal Data that we hold about you, upon receipt of a verified request.
Accuracy: You have the right to correction of any inaccurate or out of date Personal Data, upon receipt of a verified request.
Deletion: You have the right to delete your Personal Data, upon receipt of a verified request, with some exceptions.
Equal Treatment: You have the right to equal treatment regardless of your exercise of your privacy rights.
Sensitive Personal Data: You have the right to limit, with some exceptions, our use of your sensitive Personal Data, including identification numbers (like Social Security number), precise geolocation data, personal demographic information (like your race or religion), and information about your health.
Opt Out: You have the right at any time to opt out of the sale of your Personal Data or the sharing of your Personal Data for targeted or cross-context behavioral advertising.