Tone It Down Blonde Shampoo
Tone It Down Blonde Shampoo New and Old Packaging
Tone It Down Blonde Shampoo and Conditioner Clinical Claim
Ultra Violet Pigment
Tone It Down Blonde Shampoo and Conditioner Key Benefits
Gingerly Fragrance
Before and After Using Tone It Down Blonde Shampoo
Tone It Down Blonde Shampoo Liter
Blonde Color Toning Collection
Eva NYC is Certified Vegan and Cruelty-Free
Tone it Down

Blonde Shampoo

$14.00
1

Clinically proven to neutralize brass* 

 

Infused with ultra violet pigment, known to tone, this gentle, cleansing formula delivers salon-fresh results to blonde hair. Brassy tones are removed for perfectly bright, cool-toned hair that’s shiny and soft. Set the tone for beautifully blonde hair. 

 

*Clinically tested as a system with Tone it Down Blonde Conditioner.  

Key Benefits

  • Toning
  • Brightens
  • Softens

Product Details

  • Infused with Ultra Violet Pigment, known to tone 
  • This gentle, cleansing formula delivers salon-fresh results to blonde hair 
  • Luminous, lush shampoo  

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl CocoylTaurate, Polyquaternium-10,   Polysorbate 20, PEG-12 Dimethicone, PEG-150 Distearate, Sodium Phytate, Dehydroacetic Acid, Propylene Glycol, Benzyl Alcohol, Citric Acid, Fragrance , Ext. Violet 2 (CI 60730)

Fragrance

Gingerly Fragrance  
Top: Freesia, Plum  
Heart: White Rose, Turmeric, Black Pepper, Blue Ginger  
Dry Down: Coconut, Cedarwood, Musk, Moroccan Spice 


Delicate white rose petals illuminated by golden light unearth notes of ginger and a delightful spice. Grounded. Centered. Tumbling to a sweet, petaled landing of musk.

Sustainability

Bottle made with 50% recycled materials and are curbside recyclable. Throw empty bottles and caps in your recycling bin.

Pairs Well With...

Eva NYC Bye Bye Brass Toning Hair Mask
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Toning Hair Mask

$16.00

Infused with ultra violet pigment, known to tone. 

How to Use it

Set the tone for beautifully blonde hair, lather up. 

  • Wet hair, lather up 
  • Massage into hair and scalp 
  • Rinse well 
  • Follow with Tone it Down Blonde Conditioner 

trusted by many

Made my hair super soft and toned out the brassiness from not having my hair done for so long! I was pleasantly surprised by how well it worked. Definitely recommend!

Alysha
verified buyer

Works Well With

Tone It Down Blonde Conditioner
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Tone it Down

Blonde Conditioner

$14.00
Eva NYC Bye Bye Brass Toning Hair Mask
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Bye Bye Brass

Toning Hair Mask

$16.00
7% off
Repair Ritual Strength Wash Duo
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Exclusive

Repair Ritual Strength Wash Duo

$28.00
$26.00

Frequently Asked Questions

How often to use purple shampoo? 

Feel free to use Tone it Down Blonde Shampoo whenever you notice your hair is lacking luster and needs a refresher. We recommend once to twice a week to achieve optimal results.

Can purple shampoo be used every day? 

No, we do not recommend using our Tone it Down Blonde Shampoo every day. Daily use may remove too much yellow, resulting in hair that appears darker, and can also lead to brittleness from over-manipulation. For the best results, we suggest using it once or twice a week.

How long to leave purple shampoo in for? 

Apply shampoo to your hair and massage into hair and scalp for 1 to 3 minutes before rinsing well.

Can you use purple shampoo on brown or gray hair?  

Yes, purple shampoo is known to also aid in neutralizing brassy tones in gray hair, for a more cool-toned appearance. Purple shampoo can be used on brown hair that has blonde highlights or balayage.